Jenna Haefelin is the founder of SPIFF—a luxury home organizing brand known for its elevated aesthetic, sustainable organizing practices, and deeply transformative client experience. A native New Yorker with a refined eye for design and a love for intentional living, Jenna launched SPIFF in 2016 to fill a gap in the market: high-end home organization that merges visual beauty with grounded, lasting systems.

Her distinctive approach quickly gained recognition, attracting a discreet clientele of A-list celebrities, professional athletes, and design-forward families. Jenna’s work has been featured in Forbes, Bravo, People, US Magazine, Insider, Apartment Therapy, and more.

At the heart of SPIFF is a commitment to sustainable organizing—eliminating plastics and curating beautiful, earth-conscious materials that reflect both luxury and care for the planet.

Though based in New York, Jenna and her trusted team occasionally travel for select out-of-state projects. Every project is personally led by Jenna and her team—never franchised, never outsourced—ensuring each space receives the high-touch, detail-driven care SPIFF is known for.

In addition to her client work, Jenna now mentors fellow organizers who are ready to elevate their aesthetic and step confidently into the luxury space—bridging the gap between function, beauty, and brand identity in an evolving industry.